VMEDIA is a new initiative from VMI, specialising solely in renting recording media. See the VMEDIA web site.

“VMI tailors camera kits for rent from over 250 lines of equipment and no two client requirements are the same,” says Barry Bassett, Managing Director, VMI. “But what every job has in common is the requirement for memory cards. As people embrace higher quality with 4K the media demands are significantly higher than they used to be. That’s why we have elected to create a new company with a new website and unique service characteristics.”